I rode past this yesterday. I know what it points to, so I understood the message without really reading it--but after riding a few feet past it, I realized something was wrong and turned around to double check. It is a beauty, eh?
It says, of course, "The way up to Phousi stupa."
Pronounced "poosy." Half the businesses in town are named after this hill and this stupa. It's a joy to watch Westerners try to figure out how to pronounce any of them without saying a naughty word. Me, I still get a kick out of saying pussy all day.